For Sale vs On Sale

When is the last time you visited a store for the sole purpose of taking advantage of a sale? Furthermore, when is the last time that you took advantage of the opportunity to “get a deal” and spent more money than you planned on spending? If you’re like most people, you felt so good about the money that you “saved” that you spent more money than you planned to spend. Retailers (and auctioneers) bank on this side of human nature. Whatever it is that you planned to buy was available in the store 7 days a week, 365 days a year but it wasn’t until you perceived a bargain that you were drawn into spending money. That’s the difference in being “for sale” or “on sale”.

It doesn’t matter what you’re selling…what matters is your sales strategy. Throughout the hot market it didn’t take a whole lot of strategy since everything in any condition sold as fast as it hit the market. Today is a very different story. Today we are in a market where most buyers are waiting for the other shoe to drop. With prices falling fast the buyers are trying to wait it out until it hits rock bottom. Can you blame them?

If you’re in the market to sell, you can’t afford to wait. Each day that you are not sold means less money you’ll see at closing. Auction does for real estate what a 4th of July does for a retailer. In this market you need to apply a sales strategy that will appeal to the masses. Consider being “on sale” instead of “for sale”…think AUCTION!