We are all familiar with the appraisal process as it relates to estimating the value of a property and how this process is entirely based upon history. However, with a market falling fast can you really use old numbers to gauge values moving forward? Any property is worth what someone is willing to pay you for it…period.
Although an appraisal is an educated guess of what a property should/could sell for, they aren’t worth the paper they are written on if nobody is willing to buy for the price the appraiser put on it. The very best appraisal available is an AUCTION where buyers and sellers come together for the purpose of determining fair market value through the competitive bid process.
What more could you ask for?
Sunday, July 22, 2007
Friday, June 22, 2007
For Sale vs On Sale
When is the last time you visited a store for the sole purpose of taking advantage of a sale? Furthermore, when is the last time that you took advantage of the opportunity to “get a deal” and spent more money than you planned on spending? If you’re like most people, you felt so good about the money that you “saved” that you spent more money than you planned to spend. Retailers (and auctioneers) bank on this side of human nature. Whatever it is that you planned to buy was available in the store 7 days a week, 365 days a year but it wasn’t until you perceived a bargain that you were drawn into spending money. That’s the difference in being “for sale” or “on sale”.
It doesn’t matter what you’re selling…what matters is your sales strategy. Throughout the hot market it didn’t take a whole lot of strategy since everything in any condition sold as fast as it hit the market. Today is a very different story. Today we are in a market where most buyers are waiting for the other shoe to drop. With prices falling fast the buyers are trying to wait it out until it hits rock bottom. Can you blame them?
If you’re in the market to sell, you can’t afford to wait. Each day that you are not sold means less money you’ll see at closing. Auction does for real estate what a 4th of July does for a retailer. In this market you need to apply a sales strategy that will appeal to the masses. Consider being “on sale” instead of “for sale”…think AUCTION!
It doesn’t matter what you’re selling…what matters is your sales strategy. Throughout the hot market it didn’t take a whole lot of strategy since everything in any condition sold as fast as it hit the market. Today is a very different story. Today we are in a market where most buyers are waiting for the other shoe to drop. With prices falling fast the buyers are trying to wait it out until it hits rock bottom. Can you blame them?
If you’re in the market to sell, you can’t afford to wait. Each day that you are not sold means less money you’ll see at closing. Auction does for real estate what a 4th of July does for a retailer. In this market you need to apply a sales strategy that will appeal to the masses. Consider being “on sale” instead of “for sale”…think AUCTION!
Tuesday, May 22, 2007
Agents Equip for the Down Market
Certified Auction Specialist Designation Program is Leading the Way
Washington, DC - May 5, 2006 Real estate agents nationwide are preparing to offer auction services by participating in a training program designed to equip them with the education and auction tools needed to offer this alternative method of sale to their clients. It is anticipated that the barrier between real estate agents and auctioneers will finally be broken by offering educational resources to the agents that are often excluded from participating in an auction transaction when it transfers from a traditional listing to auction.
The Certified Auction Specialist designation program, the first pro-broker program of it's kind, is available through The Institute For Auction Learning, and is taught by Long & Foster's Corporate Auctioneer, Ms. Gloria LYNN Gardner. Since 1994 Gardner has assisted the Long & Foster Auction Department in the successful sale of thousands of properties using the auction method of marketing as a conduit for a timely sale. "As a result of a slow down in the market, many sellers that have made financial decisions based upon hot market conditions are now seeking creative campaigns that will assist them in recreating a competitive environment with a quick turnaround. The auction method creates a sense of urgency on every sale everywhere," said Gardner.
Washington, DC - May 5, 2006 Real estate agents nationwide are preparing to offer auction services by participating in a training program designed to equip them with the education and auction tools needed to offer this alternative method of sale to their clients. It is anticipated that the barrier between real estate agents and auctioneers will finally be broken by offering educational resources to the agents that are often excluded from participating in an auction transaction when it transfers from a traditional listing to auction.
The Certified Auction Specialist designation program, the first pro-broker program of it's kind, is available through The Institute For Auction Learning, and is taught by Long & Foster's Corporate Auctioneer, Ms. Gloria LYNN Gardner. Since 1994 Gardner has assisted the Long & Foster Auction Department in the successful sale of thousands of properties using the auction method of marketing as a conduit for a timely sale. "As a result of a slow down in the market, many sellers that have made financial decisions based upon hot market conditions are now seeking creative campaigns that will assist them in recreating a competitive environment with a quick turnaround. The auction method creates a sense of urgency on every sale everywhere," said Gardner.
About The Institute For Auction Learning
The Institute For Auction Learning was created to address the demand throughout the brokerage community for auction education. "Out of the multitude of educational programs offered through the National Association of Auctioneers and the National Association of Realtors, none of them specifically address real estate agents wanting to offer the auction option as part of their core business. We have become the premier auction educational resource for real estate agents nationwide," said Gardner. The Certified Auction Specialist designation program will prepare the real estate agent to identify an auction candidate, a clear understanding of the various types of auction options available, auction law as it pertains to real property being sold through this method, a detailed understanding of the marketing approach to auctions, what compensation programs are available to them and how to identify the qualified auction firm to assist in bringing forth the auction results for their clients. The Institute For Auction Learning is based in Virginia but conducts seminars nationwide in training facilities provided by sponsoring brokers. "At the conclusion of this course the agent will not be trained to conduct auctions as an auctioneer. Instead, the agent will have broadened their horizons and branded their business to include every viable method of selling real estate," said Gardner. For more information contact
The Institute For Auction Learning was created to address the demand throughout the brokerage community for auction education. "Out of the multitude of educational programs offered through the National Association of Auctioneers and the National Association of Realtors, none of them specifically address real estate agents wanting to offer the auction option as part of their core business. We have become the premier auction educational resource for real estate agents nationwide," said Gardner. The Certified Auction Specialist designation program will prepare the real estate agent to identify an auction candidate, a clear understanding of the various types of auction options available, auction law as it pertains to real property being sold through this method, a detailed understanding of the marketing approach to auctions, what compensation programs are available to them and how to identify the qualified auction firm to assist in bringing forth the auction results for their clients. The Institute For Auction Learning is based in Virginia but conducts seminars nationwide in training facilities provided by sponsoring brokers. "At the conclusion of this course the agent will not be trained to conduct auctions as an auctioneer. Instead, the agent will have broadened their horizons and branded their business to include every viable method of selling real estate," said Gardner. For more information contact
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